From Clicks To Leases: PPC Metrics That Matter

"PPC Metrics That Matter" helps multifamily marketers move beyond vanity numbers like clicks and impressions to focus on the data that actually impacts leasing results. In this guide, you’ll learn which metrics give you a true picture of campaign performance, how to track them effectively, and why they’re critical to driving qualified leads—not just traffic. Whether you manage one property or an entire portfolio, this resource will show you how to measure what matters, make smarter advertising decisions, and ultimately turn ad spend into signed leases.